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While the room-by-room discussion forums are not a place for self-promotion, this site was intentionally designed to offer three ways for HOMEdigz Biz members to promote their businesses – make sure you take advantage of all of them! Business Directory – List your company’s url, blog, contact info, twitter ID, add a logo and write [...]

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When you have a new idea, you obviously look around to see if anyone else is doing it too. In college we called that a “SWOT” Analysis (strengths, weaknesses, opportunities and threats). Basic stuff. But there is an emotional side to this exercise.  You range from “ha ha – I can do better than you” [...]

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In 2006, not many marketers realized the impact that this silly thing called “twitter” would have on our e-strategies. Here’s a great video clip of how Biz Stone got the word out in the early days.  Did you know it was originally spelled Twttr? A sense of humor is critical in marketing, isn’t it! (Credit [...]

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This video was produced by Pita Communications/Vroom Media at last year’s e-Technology Summit in Hartford, CT. If you watch carefully, you’ll see my contribution at the 1:54 mark. What do YOU think technology IS…? Join me at 2010 e-Technology Summit – click here to for info and to order tickets.

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It’s tempting to write about what is on your mind at a given moment. But that’s not a relevant blog, that’s a diary. Re-read the last blog post you wrote. Was it relevant? A relevant blog post contains three key elements: 1)  It does something for your reader, such as: Inspire imagination Convey empathy Show [...]

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Whether you’re self-employed or work for an organization, you don’t get to pick and choose which activities you want to do. While (hopefully) you enjoy a good portion of what you do, there are always some tasks you’re responsible for completing that make you uncomfortable.  Often it’s something you’ve never done before. But here’s a [...]

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I’m often asked why a local business would bother with social media. My short answer, is that it doesn’t make sense, unless it’s part of your strategy. By itself, it’s a waste of time and an unnecessary distraction. But the real answer is that it feeds the hungry funnel. I’m a visual person, so let me show you what I mean…

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I’m surprised how many blogs I see where the posts are written by “Admin”.  I had no idea that was such a popular name! If you’re blogging to gain readers and build relationships, perhaps you should consider using your real name and stop hiding behind this anonymous title. If you use WordPress, it’s simple.  Just [...]

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There are two types of bloggers…those who write what they want to, and those who write what their target readers want to read. There are two simple but critical lessons in that statement. If you write for everyone, you will reach no one. If your topic doesn’t address your target readers’ specific need, they won’t [...]

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As a hands-on business owner, there are many tasks clamoring for your attention daily. A smart business owner knows their strengths and will outsource the other areas as appropriate. But what about Social Media?  Do you know enough about it to decide if is right for your business?  Should you pay someone else to become [...]

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